Oh! How We Still Need Your Support!
As we near the end of our voluntary subscription campaign, we give this last plea for your support. This tumultuous world can be dampening and discouraging. We know you turn to Meridian for light, and hope and clarity. You want that daily dose of uplift and to be part of a community of faithful thinkers who remember what matters. You want to be able to articulate and deepen your understanding of important things so you can be resilient when the wind blows.
That clarity is getting harder and harder to find these days when we are blasted by misinformation and false values, and that’s why Meridian seeks to be a trustworthy voice that you can turn to and count on—every day.
Our job never ends as we’ve been doing this now every weekday for twenty-five years, but here is the underlying truth:
We cannot do this alone.
Become a voluntary subscriber today. Click here.
We still need your support as we come to end of our Voluntary Subscription Campaign (VSC). Many have responded, we need many more. This year we have been suggesting a voluntary subscription of at least $ 40 and encourage those who can do more to do as much as you possibly can. Every dollar of subscription money helps. Every ounce of your support pushes the magazine forward. Each subscription just goes right back into the magazine to assure us publishing yet another year.
Click here to become a Voluntary Subscriber Now
YOU make all the difference. Those of you who are long-time loyal Meridian readers will remember that we’ve been doing an annual VSC for a long time (except during COVID). People seem to think that somebody else will support the publications and services they care about. They think they don’t have responsibility, because surely someone else is subscribing and it will cover them. In reality, the smallest percentage of our large readership subscribes. This time, can it be you? We are coming to the end of our campaign and we need you so much!
Don’t Advertising Revenues Cover All Our Expenses?
About 28 years ago, when we were formulating Meridian, we went to New York City and did a focus group with potential Madison Avenue advertisers. These ad execs represented the very products that Meridian readers were most likely to use—Pampers, Jello, Cheerios, Chevy Suburbans, Coleman, etc. and did ad buys worth millions of dollars a month.
We watched this focus group through a two-way glass, so we could see and hear every question and every response. To our dismay, not only would the advertisers not be willing to place ads in a Latter-day Saint publication, they also had very erroneous views of what they then called and still call “Mormons.” They said decidedly that “Mormons” were mostly uneducated, superstitious, very backwards, wore black clothing, were definitely unskilled laborers and would certainly not be on their list. At one point it became so bad, the focus group facilitator gave the session a small break and she came back and asked us if we were doing ok.
They were not going to advertise with us. And today, about 25 years later, that same New York City focus group would be even harsher against religion and clearly less likely to advertise. While most national publications can rely on advertisers, our pool is limited and we have to rely on you, our loyal subscriber and your subscription money to keep us going.
Subscribe Now and Support Meridian’s Ongoing Mission Today: Click here.
What does my Subscription Help Pay For?
As many of you already know, we are a small operation with all the costs of a big operation. With readers in all 50 states and more than 220 countries and territories, we have to have the best solid-state, high-security servers located in Ann Arbor, Michigan; Amsterdam and Singapore. We have to pay for all the services the big boys pay for but with a skeletal staff and limited resources. We have email server platforms that we pay for to send our executive summary out every day. We have all kinds of technical services and expenses. We have a small staff who each do the work of multiple people. We are constantly developing new products to help get Meridian out to you. We produce a weekly podcast that has had millions of downloads (thank you for listening). All of these things are not done for free. They each one cost a great deal of money and that’s where we need your subscriber support.
Click here to join other Meridian voluntary subscribers today.
A Topsy Turvy World That Needs a Clarion Voice in the Media
Almost 27 years ago we sat down and agreed to bedrock standards for Meridian and the articles we run such as: “Does our tone affirm that Jesus is the Christ and leave no question that The Church of Jesus Christ of Latter-day Saints is His restored Church, led by divine inspiration by those anointed to speak for Him?” And “Do we assume that answers to life’s questions, large and small, can be found within the context of the gospel of Jesus Christ? We have pages of standards like these that we have lived by, never deviating from that sure course. We will never deviate.
And in our purpose we stated:
“Because ideas have consequences…
…the main purpose of this magazine is to assist member of the Church “who seek…to establish [the Lord’s] righteousness” in identifying and articulating eternal truths:
… By boldly questioning the traditions and philosophies of men when they do not comply with revealed truth, especially identifying those areas of “the world” where evil is called good and good evil
…By joining the forces of righteousness in the cultural war now raging in our larger society; gathering pertinent information, presenting background in light of the gospel, articulating hidden issues, and exposing error
… By probing the meaning and possibilities of becoming a “peculiar people,” different from the norms of the world in the Lord’s abundant and happy way.
We have never forgotten our purpose. We never will.
Become a Voluntary Subscriber now. Click here.
An Easy Way to Support Meridian’s Ongoing Mission
You can select the amount from the pre-selected amounts we have indicated, or you can select a custom amount. For example, if you have the means and would like to support Meridian’s ongoing mission, you could select an amount, $ 50 or $ 100 and then select Recurring and then indicate Monthly, Quarterly, Semi-Annually or Annually. These kinds of Voluntary Subscribers are extremely helpful to the magazine as we see those subscriptions come in and can do planning for our magazine operations and expenses.
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We’d love to have you become a part of the Meridian family of voluntary subscribers—those of you who help make Meridian a reality. Please subscribe today at the end of our campaign. We thank you with all our hearts in advance.